Announcing Business in the Key of D 2026
2026 BUSINESS IN THE KEY OF D
REGISTRATION OPEN NOW!
DETROIT, MI - Are you ready to meet the movers and shakers that make up the music industry in Detroit? JOIN US FOR BUSINESS IN THE KEY OF D 2026!
We're proud to announce the 2nd annual Business in the Key of D at Wayne State University in Detroit on Saturday, October 17th, 2026. Join us for a full day of conversation and collaboration with music business workshops, panel discussions, mentor sessions, and more.
The day will begin with an opening keynote address from beloved WDET radio personality Ann Delisi.
Registration is open now. MMA members receive an *automatic 20% discount. The full schedule and lineup is available on our website.
Supported by the Michigan Arts and Culture Council and the National Endowment for the Arts.
*You must be signed in at time of purchase to receive automatic discount. Please visit our website for full membership benefits.
BUSINESS IN THE KEY OF D AT A GLANCE
Host: Michigan Music Alliance Date: Saturday, October 17th Time: 8:30 am–4:30 pm Location: Wayne State University Music Department
Address: 480 W. Hancock St, Detroit
What It Is
The 2nd Annual Business in the Key of D is a one-day conference focused building community and educating artists on the business side of the music industry.
100+ Michigan musicians expected
25 Detroit music industry professionals
12 workshops, panels, and breakout sessions
1 on 1 Mentor Sessions
GRAPHIC DESIGN BY:
CHECK OUT THE 2025 RECAP VIDEO
MMA IN THE NEWS
The Michigan Music Alliance is proud to announce the Cultural Business Enterprise Initiative for artists based in Kent County. This brand new program utilizes the existing Grand Rapids Micro Local Business Enterprise framework to certify independent artists as local businesses.
The MLBE Certification is part of the City's Equal Business Opportunity (EBO) Program, which is designed to foster equitable access to contracting and procurement opportunities for local small businesses. This certification is available to qualifying businesses that are independently owned and operated, meet specific size standards, and are located within the Grand Rapids region.
For the initial pilot program, selected artists will perform during Southprize Voting Day on September 26 at various businesses in the Southtown business district.
What you need to participate:
Current LLC located in Kent County and registered with LARA
Tax returns from the last 1-3 years
A utility bill or lease agreement
A notarized Statement of Personal Net Worth from a Certified Professional Accountant
Registration with the City of Grand Rapids Purchasing Department
For more information or to participate in the pilot program, please contact: info@michiganmusicalliance.org
MORE OPPORTUNITIES FOR MUSICIANS
World’s Longest Jam in Lansing
Musicians from around the Midwest will gather in Lansing Sept. 28-30 to try to break the record for the world's longest continuous jam session.
Musicians who wish to participate can apply at: https://reviewstar.io/f/YqDkQ3N5pB
For more information please visit: https://www.longestjam.com/
Comments