Our mission is to provide the Michigan Music Community with music business education programming and rich community building experiences that create lasting connection and collaboration.
In 2019, we held the first Music Business Roundtable and asked the artists in our community what they needed to continue to build their music businesses into sustainable careers. This birthed the b-side sessions, a series of music business education sessions focusing on specific topics anywhere from social media to publishing. The sessions run September thru April, once a month in Grand Haven, Grand Rapids, and Kalamazoo. In 2020, we are upping the game and scheduling even more sessions in more locations, covering more topics, and bringing in more speakers.
In addition to educational music business sessions, we are creating opportunities like beach clean ups, yoga, and other social events to help artists connect on a personal level. It is our hope these events will facilitate lasting collaborations and support systems leading to a sustainable music community that focuses on what we all have in common: the love of music.
We also realized the huge need to connect artists to local mental health resources and are working to create new programming with local experts. We hope to release these efforts in 2021.
In March 2020, due to our own cancelled events and many local artists loosing their primary source of income for an undefined amount of time, we launched the Michigan Artist Relief Fund and to disperse funds raised to local artists.