It's Time to Get Down to Business!
Business in the Key of D
Location: Wayne State University - Schaver Hall
Address: Old Main, 480 W Hancock St, Detroit, MI 48201
Check-In Opens: 8:30 AM
Event Begins: 9:00 AM
When you arrive, stop by the Michigan Music Alliance check-in table near the main entrance where you’ll receive your name badge. Grab a copy of the schedule and some MMA swag while you're there!
Parking
Parking is available in lots and parking structures located just a short walk from the Old Main building.
Panels & Presentations
Sessions will run from 9:00 AM – 4:30 PM across multiple rooms. See schedule below.
Schedule of Events & Sessions
8:00 AM – 8:30 AM: Arrival and set up
8:30 AM – 9:00 AM: Check In
9:00 AM – 9:15 AM: Welcome — MMA Executive Director - Nicholas Thomasma (Schaver Hall)
9:15 AM – 9:45 AM: Opening Keynote — Ann Delisi (Schaver Hall)
10:00 AM – 11:00 AM: Session 1Schaver Hall: How to Get Booked at the Festival (Panel)Classroom 1343: Sync Licensing with Jeremy PetersClassroom 1345: Detroit Music Census with Kevin Kay
11:15 AM – 12:15 PM: Session 2Schaver Hall: Campfire Sessions with Thomson DawsonClassroom 1343: Standing Gigs with Emily Rose
12:15 PM – 1:30 PM: Lunch Break
1:30 PM – 2:30 PM: Session 3Schaver Hall: Women in Music (Panel)Classroom 1343: Staying in the Game with Jill JackClassroom 1345: EPK with Zach Taylor
2:45 PM – 3:45 PM: Session 4Schaver Hall: MORE THAN THE MUSIC: What the Industry Wishes Artists Knew hosted by Carita Miller (Panel)Classroom 1343: Authentic Branding with Chris SimpsonClassroom 1345: Social Media with Jenny Ko
4:00 PM – 4:30 PM: Session 5 — Keynote Speech: Khary Kimani Turner (Schaver Hall)
4:30 PM – 4:45 PM: Closing Remarks — Nicholas Thomasma (Schaver Hall)
4:45 PM – 5:00 PM: Load Out
Stay Connected
Follow and tag @MichiganMusicAlliance on Instagram and Facebook throughout the day! Use the hashtag #BusinessInTheKeyOfD to share your experience and connect with others in the Michigan music community.
Need Help?
Our volunteers and staff are happy to help with directions, tech needs, or schedule questions. You can also visit the Merch Table near check-in at any time.
Let’s Build the Future of Michigan Music Together
We’re thrilled to have you here. Whether you’re an artist, manager, producer, or fan of the local scene, this is all about connection and community. Welcome to Business in the Key of D—where collaboration is the key!
Thank you!
THESE ARE JUST A FEW OF THE INCREDIBLE SPEAKERS WE HAVE LINED UP FOR YOU!
BUSINESS IN THE KEY OF D AT A GLANCE
Host: Michigan Music Alliance Date: Saturday, October 17th Time: 8:30 am–4:30 pm Location: Wayne State University Music Department
Address: 480 W. Hancock St, Detroit
What It Is The 2nd Annual Business in the Key of D is a one-day conference focused building community and educating artists on the business side of the music industry.
100+ Michigan musicians expected
25 Detroit music industry professionals
12 workshops
3 panel discussions
1 on 1 Mentor Sessions
This year, in order to maximize your networking time, we're providing lunch for attendees that register in advance. The cost is built in to the admission price of only $65.
Registration is open now. MMA members receive an *automatic 20% discount. The full schedule and lineup is available on our website.
Supported by the Michigan Arts and Culture Council and the National Endowment for the Arts.
*You must be signed in at time of purchase to receive automatic discount. Please visit our website for full membership benefits
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