OCTOBER 17, 2026

Join the Michigan Music Alliance for Business in the Key of D — a one-day music business and networking event designed to empower, educate and connect Michigan’s independent music community. Taking place in the heart of Detroit at Wayne State University, this day-long experience will bring together artists, producers, managers and industry professionals for a dynamic mix of panels, presentations and networking opportunities.

PANELISTS AND PRESENTERS

MORE PANELISTS AND PRESENTERS TBA

WANT TO KNOW MORE ABOUT
BUSINESS IN THE KEY OF D?

CHECK OUT THE RECAP VIDEO FROM 2025

SCHEDULE

Schedule of Events

8:00 AM – 8:30 AM: Arrival and set up
8:30 AM – 9:00 AM: Check In
9:00 AM – 9:15 AM: Welcome — MMA Executive Director - Nicholas Thomasma (Schaver Hall)
9:15 AM – 9:45 AM: Opening Keynote — Ann Delisi (Schaver Hall)
10:00 AM – 11:00 AM: Session 1
- Schaver Hall: How to Get Booked at the Festival (Panel)
- Classroom 1343: Authentic Branding with Chris Simpson
- Classroom 1345: Detroit Music Census with Kevin Kay
11:15 AM – 12:15 PM: Session 2
- Schaver Hall: Campfire Sessions with Thomson Dawson
- Classroom 1343: Standing Gigs with Emily Rose
12:15 PM – 1:30 PM: Lunch Break
1:30 PM – 2:30 PM: Session 3
- Schaver Hall: Women in Music (Panel)
- Classroom 1343: Staying in the Game with Jill Jack
- Classroom 1345: EPK with Zach Taylor
2:45 PM – 3:45 PM: Session 4
- Schaver Hall: MORE THAN THE MUSIC: What the Industry Wishes Artists Knew hosted by Carita Miller (Panel)
- Classroom 1343: Sync Licensing with Jeremy Peters
- Classroom 1345: Social Media with Jenny Ko
4:00 PM – 4:30 PM: Session 5 — Keynote Speech: Khary Kimani Turner (Schaver Hall)
4:30 PM – 4:45 PM: Closing Remarks — Nicholas Thomasma (Schaver Hall)
4:45 PM – 5:00 PM: Load Out