
INDUSTRY LUNCH 2025
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Want to meet people in your community? Join us for Industry Lunch
The purpose of Industry Lunch is to provide networking and development opportunities for members of the Michigan music community at live music venues during lunch, when venues are typically empty and musicians are typically not gigging.
Conversations may include anything from upcoming releases to new technology, people looking for musicians for projects, as well as current obstacles faced in the music industry with solutions to overcoming common problems.​ Click on the photo to register. No purchase is required.​​
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NOON-2PM - FRIDAY, FEBRUARY 7TH - TURNSTILES
​​​​ARCHIVED B-SIDE SESSIONS
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B-SIDE SESSION: Festivals (WATCH THE LIVE STREAM)
​B-SIDE SESSION: Booking WATCH
B-SIDE SESSION: Diversifying Your Music Career WATCH
B-SIDE SESSION: Your Music Business WATCH
B-SIDE SESSION: Social Media WATCH
B-SIDE SESSION: Copyright & Publishing WATCH
B-SIDE SESSION: Promotion WATCH
B-SIDE SESSION: Festivals WATCH
B-SIDE SESSION: Tik Tok 101 WATCH
B-SIDE SESSION: Building A Team WATCH
B-SIDE SESSION: Creating A Brand WATCH
B-SIDE SESSION: Understanding Contracts WATCH
B-SIDE SESSION: Planning A Tour WATCH
B-SIDE SESSION: Capturing Royalties WATCH
B-SIDE SESSION: Covers & Collabs WATCH
B-SIDE SESSION: Maximizing Studio Time WATCH
B-SIDE SESSION: Booking Contracts WATCH
B-SIDE SESSION: Creating Your EPK WATCH
B-SIDE SESSION: Radio WATCH
B-SIDE SESSION: Press & Media WATCH | PDF HANDOUT
EVENTS FOR 2025​​​​​
10/7/25 -Industry Lunch - Grand Rapids - Turnstiles
4/4/25 - Industry Lunch -Kalamazoo - Bells
2/25/25 - B-SIDE SESSION: Planning Your Release
3/11/25 - B-SIDE SESSION: Working With Labels
3/25/25- B-SIDE SESSION: Working With Management
4/8/25 - B-SIDE SESSION: Working With Booking Agents
4/11/25 - Music Econ Summit
4/12/25 - Music Econ Summit
4/13/25 - Music Econ Summit
7/25/25 - Industry Lunch - Traverse City - NoBo Mrkt
10/17/25 - Industry Lunch - Detroit - The Lager House
​PAST EVENTS​
2024
1/9/24 - B-SIDE SESSION: Start Your LLC
2/7/24 - Industry Lunch, Grand Rapids
3/6/24 - Industry Lunch, Grand Rapids
3/11/24 - B-SIDE SESSION: Building an Authentic Brand
4/12/24 - Industry Lunch, Kalamazoo
4/27/24 - Music Econ Summit, Grand Rapids
5/17/24 - Industry Lunch, Grand Rapids
5/18/24 - Local Spins Fest, Grand Rapids
9/15/24 - Michigan Women Around Music Mixer, Detroit
9/28/24 - Sounds of the Zoo, Kalamazoo
11/8/24 - GIG Conference, Jackson
11/9/24 - GIG Conference, Jackson
11/9/24 - B-SIDE SESSION: Start Your LLC
11/9/24 - B-SIDE SESSION: Booking
11/9/24 - B-SIDE SESSION: Grants
11/10/24 - GIG Conference, Jackson
11/23/24 - Sounds Like Michigan Fundraiser
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2023
1/13/23 - Music Community Mixer - Grand Rapids
1/23/23 - B-SIDE SESSION: Radio WATCH
2/27/23 - B-SIDE SESSION: Press & Media WATCH
3/30/23 - Music Community Mixer - Livonia
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2022
1/24/22 - B-SIDE SESSION: Planning A Tour WATCH
2/17/22 - Industry Lunch, Grand Rapids
2/21/22 - B-SIDE SESSION: Capturing Royalties WATCH
3/14/22 - B-SIDE SESSION: Covers & Collabs WATCH
3/16/22 - Industry Lunch, Grand Rapids
3/29/22 - Music That Raised Us: Celebrating Black Female Artists Through the Ages, Grand Rapids
4/25/22 - B-SIDE SESSION: Maximizing Studio Time WATCH
9/26/22 - B-SIDE SESSION: Start Your LLC (in person at Sounds of the Zoo, Kalamazoo, MI)
10/24/22 - B-SIDE SESSION: Booking Contracts WATCH
11/15/22 - Music Community Mixer - Grand Rapids
11/21/22 - B-SIDE SESSION: Creating Your EPK WATCH
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2021
1/4/21 - B-SIDE SESSION: Social Media WATCH
2/8/21 - B-SIDE SESSION: Copyright & Publishing WATCH
3/8/21 - B-SIDE SESSION: Promotion WATCH
3/24-28/21 - Spread the Music: Virtual Festival WATCH
4/12/21 - B-SIDE SESSION: Festivals WATCH
9/20/21 - B-SIDE SESSION: Tik Tok 101 WATCH
9/21/21 - MMA Happy Hour at The Stray
10/18/21 - B-SIDE SESSION: Building A Team WATCH
11/15/21 - B-SIDE SESSION: Creating A Brand WATCH
12/13/21 - B-SIDE SESSION: Understanding Contracts WATCH
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2020
1/12/20 - Songwriting Workshop: The Crane Wives at Third Coast Recording Co. in Grand Haven, MI
1/14/20 - B-SIDE SESSION: Time Management at LaLuna Recording in Kalamazoo, MI
1/28/20 - B-SIDE SESSION: Time Management at Third Coast Recording Co. in Grand Haven, MI
2/17/20 - B-SIDE SESSION: Touring at Third Coast Recording Co. in Grand Haven, MI
3/15/20 - Yoga for the Musician at Third Coast Recording Co. in Grand Haven, MI - POSTPONED DUE TO COVID-19
3/30/20 - B-SIDE SESSION: Booking at Founders Brewing Co. in Grand Rapids, MI - POSTPONED DUE TO COVID-19
3/26-29/20 - Spread the Music: Virtual Festival (WATCH THE LIVE STREAM)
9/28/20 - B-SIDE SESSION: Booking WATCH
10/17/20 - Fall Concert Series: Patty PerShayla, Emilee Petersmark, Sandra Effert, and Kate Pillsbury
10/19/20 - B-SIDE SESSION: Diversifying Your Music Career WATCH
11/14/20 - Fall Concert Series: Audra Kubat & Seth Bernard
11/16/20 - B-SIDE SESSION: Your Music Business WATCH
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2019
7/16/19 - Music Industry Roundtable at Third Coast Recording Co. in Grand Haven, MI
9/25/19 - B-SIDE SESSION: Money Management for the Musician at Third Coast Recording Co. in Grand Haven, MI
10/22/19 - B-SIDE SESSION: Diversifying Your Music Career at Third Coast Recording Co. in Grand Haven, MI
12/17/19 - B-SIDE SESSION: Festivals at The Listening Room in Grand Rapids, MI (WATCH THE LIVE STREAM)
2024 "Sounds Like Michigan"
Event Photos by Chelsea Whitaker Photography
Spread the Music Festival was a virtual music festival held March 26-29th, 2020 on the Michigan Music Alliance Facebook page to raise awareness and funds for the Michigan Artist Relief Fund. We had over 40 artists volunteer to play in the 4 day event, which raised over $11,500.