Join the Michigan Music Alliance for Business in the Key of D — a one-day music business and networking event designed to empower, educate, and connect Michigan’s independent music community. Taking place in the heart of Detroit at Wayne State University, this day-long experience will bring together artists, producers, managers, and industry professionals for a dynamic mix of panels, presentations, and networking opportunities.

🎶 Business in the Key of D

Schedule of Events & Sessions 📍 Wayne State University – Schaver Hall 📅 Saturday, October 18, 2025

🕗 Morning

9:00 AM

• Schaver Hall: Check-In / Registration & Networking

9:45 AM

• Schaver Hall: Welcome & Opening Remarks

10:00 AM

• Schaver Hall: Authentic Branding

• Classroom 1343: Music & Tech

• Classroom 1345: Sync Licensing

11:30 AM

• Schaver Hall: Panel – Booking

• Classroom 1343: Brand Partnerships

• Classroom 1345: Build Your Own Studio

🍴 Lunch Break

12:30 PM – 2:00 PM

•  Lunch Break & Networking

🎤 Afternoon Sessions

2:00 PM

• Schaver Hall: Panel – Mental Health in Music

• Classroom 1343: Artist Management

• Classroom 1345: Side Musicians & Accompaniment

3:30 PM

• Schaver Hall: Panel – Building a Community

• Classroom 1343: Lutely: AI Tools for Musicians

🌟 Closing

4:30 PM

Schaver Hall:  – Closing Remarks with Nicholas Thomasma, Michigan Music Alliance Executive Director