Bill Chrysler, President

Bill Chrysler has had the ears of some of the world’s top musicians for more than three decades. His desire to give artists everything they need to make their best music enabled him to assemble all the tools necessary to build a world class recording facility that caters to every whim of artists interested in capturing their true sound.


As one of the most respected monitor engineers in the business, Bill earned the trust of musicians of all stripes, from Paul McCartney, Madonna, and Bob Dylan to Maroon 5, John Mayer, and Christina Aguilera. Years on the road gave him the talent to listen to what they wanted and he built Third Coast Recording Company with the same devotion and same attention to detail to create the perfect space to make music happen.

Liz Pellegrom, Secretary 

Music was always a part of the family. I started playing trumpet in fourth grade and took private lessons for eight years with three different private instructors.  

I spent every summer at Blue Lake Fine Arts Camp, and toured Europe with the Blue Lake International Symphonic Band in 1990, and participated in the Westshore Youth Sympony and many honors bands and orchestras in Michigan throughout high school.  I continued to play trumpet throughout my four years at Kalamazoo College. Knowing how great music is for brain development, I have encouraged my sons to learn instruments.  Both of my sons have taken piano lessons to gain a better understanding of music theory, something I wish I had done.  (I bought my own piano as a kid and taught myself songs, and we also had an organ for a short while and I loved playing that.)   


While I am no longer involved in music performance myself, I appreciate live music and often attend shows.   Music plays such a big part in brain development, stress relief, being a part of something larger that yourself- and I love being a part of that culture.  My first memories of listening to music are from records playing on my parents' extremely huge record player that was like a piece of furniture.  We listened to classical music and songbirds like Billie Holliday and Louis Armstrong and so many Christmas classics.  When I found my "own" music- it was Madonna and Michael Jackson in third grade.  Then I hit my goth phase and now know every song by The Cure inside and out.  Currently I listen to more music from Joshua Radin, Blanco White, John Butler Trio and Vance Joy, among others.   


I have a master's degree in counseling, and have worked 18 years in public schools as a school counselor.  I currently serve on the Michigan School Counseling Association board, and the Holmes Parent Club board along with the MMA board.  Married to a friendly Canadian, have two amazing sons, have recently adopted a pit mix, a chihuahua and a rat terrier/cattle dog mix, and love traveling - have lived in or traveled to 33 countries to date, and have been in 48 states of the USA.  I enjoy baking, photography, and lounging by any beautiful body of water under the sun

Sheridan Tongue

BAFTA-nominated, Belfast-born composer Sheridan Tongue is one of Northern Ireland’s most successful television composers, best known for working on award-winning drama series and documentaries that have reached a global audience. He has a studio in London Fields, London.

Having started his career working in London working in recording studios with icons such as Robert Plant, Johnny Marr and Blur, Sheridan was presented with a gold record for his work on the album ‘Prodigal Sista’ by Beverly Knight. He segued into film and television composition and worked on numerous UK contemporary drama series including DCI BANKS (5 series), SEA OF SOULS (1 series) and SILENT WITNESS (12 series).

He has scored the music to five television series for The Discovery Channel, PBS and Curiosity Stream with Professor Stephen Hawking, bringing to life his theories (INTO THE UNIVERSE WITH STEPHEN HAWKING, GRAND DESIGN, DID GOD CREATE THE UNIVERSE, STEPHEN HAWKING’S FAVORITE 

PLACES – SERIES 1 AND 2). In 2019 he scored the quirky and fun soundtrack to the feature documentary THE LAST ARTIFACT for Emmy-award winning director Jaime Jacobsen and Ed Watkins that featured scientists from all over the planet searching for a new way to redefine the Kilogram. He scored the music to the film BERTIE starring Alison Steadman, Arthur Darvil and Jemima Rooper which won best short film at the Beverly Hills Film Festival.

That was followed up with a score for the film DOWN starring Paul Barber which won the people’s choice award at the BAFTA-qualifying Aesthetica Film Festival and “Best Screenplay” at the Oscar-qualifying Flickers Film Festival in Rhode Island.


He composed the music for the BBC landmark series SPOTLIGHT ON THE TROUBLES: A SECRET HISTORY (7 parts) to coincide with the 50 year anniversary since the conflict began in Northern Ireland that recently featured in the Guardian’s list of the 50 Best TV programmes of 2019 . The Ulster Orchestra subsequently performed Sheridan’s Troubles Suite in Belfast as part of a evening of music of conflict that was broadcast live on BBC Radio 3.

Sheridan created a magical and moving score for the children’s drama SUMMERHILL, a BBC film based on the real-life court case of a school that took the British Government to court and won.  The film took home two BAFTA awards. Demonstrating his versatility, Sheridan composed the music for WOUNDED on BBC One about soldiers injured in action in Afghanistan, which won a BAFTA for Best Single Documentary.

Sheridan also composed the music for the BBC series WONDERS OF THE UNIVERSE (and WONDERS OF THE SOLAR SYSTEM) starring Brian Cox, which won a RTS Award for Best Documentary Series.

He has also worked on other acclaimed documentaries such as ATLAS 4D (Discovery).

Sheridan draws on a wide range of musical experiences, from orchestral and electronic to folk-influenced world music, to create his unique and diverse musical scores. He has spent years recording and creating a unique library of bespoke sounds and instruments that he uses in many of his compositions.

Ensuring originality throughout his work, he strives to avoid the traditional routes of composition, including field recordings and extensive research in his compositional toolkit. This approach to writing was influenced by many years working in the recorded music industry as a producer, remixer, orchestrator and arranger. He often brings musicians from the pop world into his soundtracks to add another dimension to the mix. Sheridan’s formal training started on the University of Surrey’s Tonmeister course. It was there that he explored his love of sound recording and acoustics alongside that of orchestration, composing and conducting.

Sheridan’s continued success in scoring highly popular TV projects is a result of the close personal rapport he establishes with each director and producer he works alongside. In a rare combination of gifts, he is a true collaborator and a multi-talented musician. Sheridan has spoken on panels at SOUTH BY SOUTHWEST (Interactive, Film & Music festivals Austin, Texas), BELFAST MEDIA FESTIVAL (Northern Ireland), AVA London (Electronic Music Festival Printworks, London), Sound of Belfast (Northern Ireland), SENSORIA (Film, Music & Digital festival Sheffield, UK), and held composing for film and television workshops at SURREY UNIVERSITY (Guildford, UK), TILEYARD EDUCATION (London, UK), ACADEMY OF CONTEMPORARY MUSIC (Guildford, UK), HILLS ROAD SIXTH FORM COLLEGE (Composer in Residence 2006-7, Cambridge, UK), R.B.A.I (Belfast, NI).

Sheridan is a full member of PRS for Music, The Ivors Academy of Music Creators, British Academy of Film & Television Arts (BAFTA), Broadcast Music Inc. (BMI) and a board member of the Michigan Music Alliance (MMA).


Sheridan is an ambassador for the British Tinnitus Association (BTA) and regularly helps to promote awareness of safe listening levels. In 2019 Sheridan is fronting a ‘Champion’ role with Help Musicians Northern Ireland to help promote their “Hear for Musicians” campaign. In 2014 he was invited onto the BMI conducting workshops in Los Angeles with acclaimed conductor and composer Lucas Richman, which culminated in working with a full orchestra at the Eastman Scoring stage at Warner Brothers studios. In 2016 he released a debut album of original music as the artist IN-IS entitled ‘Seven Days’. available on iTunes and Spotify through NW1 Records. His follow-up album ‘2068’ was released in October 2020 in collaboration with artists from arou

John Sinkevics

John Sinkevics is a lifelong journalist who started the Local Spins website covering West Michigan's music scene in 2012. After serving as a lead music critic and entertainment writer for The Grand Rapids Press for 10 years, he now serves as editor and publisher of Local Spins, providing news updates on Grand Rapids-area musical happenings, band features, photo galleries, concert and album reviews, podcasts and guest columns, as well as hosting the weekly Local Spins on WYCE radio show at 11 a.m. Fridays on WYCE (88.1 FM) spotlighting local and regional music and interviews with Michigan artists. He holds an honors degree in journalism from the University of Michigan and is co-founder of The Honeytones, once described as “the deans of Grand Rapids’ pop-rock scene” and a band that stages an annual Feedback concert to benefit Access of West Michigan’s food pantries for the needy -- an event that's featured dozens of other West Michigan artists for the past two decades. 

Nancy Schoenheide Phares 

Detroit-based Nancy Schoenheide Phares is a lifelong music superfan whose toddler infatuation with the Beatles, and later all artists rooted in the 70’s west coast folk rock lexicon led to a career path which includes radio station management in both Michigan and California, and serving as Executive Director/Co-Producer of the Detroit Music Awards for nearly a decade. She also helped craft the communications strategy and signature music programs for the revived Michigan State Fair.


Nancy currently mentors and provides strategic marketing and media support for a variety of Michigan artists, businesses and events. More about Nancy at www.RockSteady.Biz

Shane German

Shane German moved  to Grand Rapids in 2015 with over 20 years of professional music industry experience.  He started as a volunteer programmer at WYCE in 2016, eventually moving into his full time role as WYCE Music Director in 2018.


Between 1995 and 2004, Shane was a music buyer for Tower Records, Circuit City, and Plan 9 Music in Richmond, Va., working directly with label clients such as Warner Brothers, Sony Music, EMI, Universal Music, and numerous independent record labels. In 2004, he became Manager of Artist and Label Relations at SoundExchange, the only organization designated by the U.S. Copyright Office to collect and distribute digital performance royalties for recording artists and record labels from digital, satellite and streaming internet radio services.  In 2012, Shane moved from Washington DC  to New York City to be Head of U.S. Artist & Label Relations for the European digital distribution company Believe Digital.


Shane is also a (retired) recording artist who has shared the stage with many artists such as Bright Eyes, Bob Mould, Ted Leo, Tegan and Sara, and Le Tigre to name a 

few. Over the years, Shane has been invited to speak and participate as an industry expert at many music conferences and was Guest Lecturer at Loyola University’s Music Business Program in New Orleans. Shane has been featured in American Songwriter, Billboard, Spin, and Washington Post publications. Shane also served as a Grammy voter and an elected official on the Board of Governors for the DC Chapter of the National Academy of Recording Arts & Sciences from 2010-2012.

Binnie Chrysler

Binnie shares a life long passion for music, community, and helping others with her husband, Bill. She runs Third Coast Recording Company in Grand Haven, MI and has extensive touring experience. Her love of music and passion for helping others is an asset to Michigan Music Alliance as she helps us explore new opportunities for community involvement. 

Binnie resides in Grand Haven with her husband Bill, their fur baby Ruby, and keeps tabs on their two children, who are also in the music industry.

Chris Newburg

Chris Newberg is an attorney and partner at Rodenhouse Law Group. He helps individuals and businesses in civil litigation, business, cannabis, intellectual property, and entertainment matters. While much of his litigation experience comes from working on large-scale, complex lawsuits, there is no case too big or too small for Chris as he takes a great deal of pride in providing his services to individuals and businesses traditionally underserved by the legal community.

Chris is one of Michigan’s few entertainment attorneys with actual, first-hand experience in the entertainment industry. Chris knows that to properly represent entertainers, you must not only know the law, but also the business. That’s where he starts to separate from the pack. For over the past decade, Chris has traveled the country as the lead guitarist for Gunnar & the Grizzly Boys, which has given him invaluable perspective and experience concerning the operations of all sides of the music industry. Whether it’s helping a new artist get started in business, working through complex intellectual property licensing issues, or negotiating 

publishing and record deals, Chris is more than qualified to help.

Chris grew up in Rockford, Michigan, and is now raising a family with his wife on the west side of Grand Rapids. He is a graduate and devoted fan of Michigan State University. After attending MSU, he received his law degree from the Thomas M. Cooley Law School. When he’s not working, Chris enjoys playing music, playing with his rambunctious little boys, traveling, fishing, and enjoying the outdoors.

Elle Lively, Executive Director

Elle Lively is the owner of Crooked Tree Creative, a Michigan based music management and consulting company geared towards empowering up and coming artists. Elle is a facilitator for collaboration in the Michigan music scene and freelance consultant focusing on artists development.  With a background in tour management, Elle toured through 8 countries and 30 states in 2019 alone. Elle is the tour manager for the Michigan indie-folk-rock phenomenon, The Accidentals. She also has a background in nonprofit management, focusing on youth education, philanthropy and empowerment through service learning. Elle is a member of the Music Managers Forum. In 2019, Elle hosted the Music Industry Roundtable in West Michigan, was a judge for the Rock and Roll Hall of Fame’s High School Rock Off, and launched Michigan Music Alliance. Elle currently resides in Grand Haven, with her daughter Quinn.